North America is the land of small businesses; the strength of US and Canada’s economies is
built around businesses employing less than 20 people (they make up 89% of registered
businesses). One-person businesses are believed to exceed 30 million.
It has been observed that the majority of businesses are run with blindfolds on! Financial data is compiled for taxation purposes only. Management decisions such as pricing, expenses, borrowing, personal draws; are solely based on how much liquidity is available.
Rukbe wants to entrench the data driven decision making culture within businesses of all
types because we know these businesses will have tools to better manage their finances and
plan their wealth creation and exit strategies.
Rukbe is building an all-in-one accounting system which serves the personal & business decisions in real time, still meets the reporting and taxation requirements while showing you what you can do with data.
Rukbe vision is to democratize the data driven decision making. In the real world of SME’s owner, the personal and business financial affairs are rarely separated; decisions are generally based on how much liquidity is available instead of facts and metrics extracted from data.
Rukbe is building a data value chain designed to impact 30 million plus SMEs in North
America by offering them a solution which combine software-advisory in one unit with an
extra layer focused on real time insights.
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